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How can amusement equipment improve the return rate of tourists?

In today's society, various playgrounds in the children's play industry are blooming everywhere. There are playgrounds in communities, parks, attractions, and shopping malls. There are many shops that operate snack bars and amusement equipment. The scene is very hot, and there are many tourists and past people, but most of them are one-time consumption, and there are very few repeat customers. So, how can amusement equipment improve the return rate of tourists? The Black Lion analysis believes that it will be much better to implement these membership marketings by turning these FITs and fans into memberships. Recruiting new members, improving customer loyalty, and tapping customer value will have a good marketing effect.

In fact, all the merchants in the playground can gather together to run the membership card system. One card is one of the most popular membership marketing methods. In addition, member recharge and recharge of stored value activities can help merchants to deposit funds, and use some incentive mechanisms, such as gift points, electronic coupons, etc. to attract members/customers to recharge and replenish activities. Membership marketing can help merchants to pool funds for related activities in the future operation, marketing and market development of stores.

Membership marketing can also analyze the customer's needs, explore the value of members, and activate the sleeping customers... Because each customer's personality, needs, interests, and hobbies are different, which leads to the member's spending power and habits. same. Membership marketing also classifies and records member data entry, enhances the interaction and communication between the playground and members through various value-added services and membership rights, and strengthens the playground by improving the service quality of members. The stickiness of members.

When the consumer becomes a member of the playground, as a membership card, the customer can be reminded to visit the playground. If the member's previous playground is better in the consumer experience, then this will greatly increase the chances of repeat customers, therefore, the membership card to remind the customer of the role. Therefore, the membership card is the memory value of the consumer.

Nowadays, it is the era of Internet + and cooperation, and all walks of life are also the same. The playground is no exception. The role of membership marketing is to enable businesses to operate customers through the technology of the Internet, and to create online and offline integration. O2O member marketing platform.

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